2019Q4 Marketing

Goals

  1. Develop a member onboard email curriculum that educates and encourages engagement
  2. Clean up and modernize our member renewal curriculum
  3. Develop content for first four months of new website launch
  4. Create supplemental social media content to support website content above
  5. Develop 2020 Messaging Plan and Calendar

Projects

Leaders

Milestones

Email Curriculum for onboarding and offboarding (Goals #1 & #2)

As part of the new webite and membership database launch, all reminder emails for membership will be sent from Mailchimp instead of SalesForce effective 2019-12-13. A series on ongoing campaigns will be developed in Mailchimp that will use member join and expiration dates fields for control. When members elect to renew, they will fall out of the reminder campaign until their membership again comes up for renewal.

Generally the emails will be no more than two paragraphs with prominent links back to the website to either learn more, in the case of new members, or to the memembership renewal page for expiring members.

Contact info is https://owasporg.atlassian.net/servicedesk/customer/portal/7/group/18/create/72

New Members or Renewals

Memberships Expiring cadence and messaging

Blogs/Spotlights for publishing on the OWASP web (Goal #3)

The OWASP website has two prominent content items on the landing page for spotlights on a Project and a Chapter. As part of our launch, the marketing team will develop/write the first four months of content for the site. There are strict character count limits (425 to 445) that must be followed for Spotlight content. Blog content must have a summary of no more than 500 characters. We will also need a suitable landscape aspect ration for each post.

Chapter Spotlight - Rebecca

Project Spotlight - Susan

Blogs – can be up to 500 characters for the summary, body copy is unlimited, title is 60 characters or less Action: Mike will let us know who to reach out to begin working on the content for the Blogs.

Spotlights – 425 to 445 characters, short concise on projects and chapters. Action: Mike will let us know names of subject matter experts to reach out to for background information to build the short story.

End of Year Campaign

Series of four emails with stories about the people involved and why the Foundation work is important. Chapter Leader, Project Leader, Old timer, new member.

Press Releases

In development