2012 Budget
comments Mark Bristow on Conferences Committee budget: Con Network in a bok could be put on hold (but Booth in Box is a key piece to outreach). Also Event Marketing and Event Sponsorship Support (line items) are to help conference planners who are continually asking for support in these areas. Event Sponsorship is a sales role and Event Marketing is an operational role. The Graphics Support is to assist conference planners (outsourced to 99 designs or the like). Moving into 2012, Kelly Santalucia will be working with ALL of our contributors to increase sponsorships and memberships - her role could help with these conference needs. An alternative to the budget approach we are taking right now, is to give each of the committees a set amount based on how much they spent last year and they can decide how to best prioritize/allocate the funds. For 2012 we have 3 fundamental changes in expenses for the budget - committees asking for much more money, setting aside $100,000 for 2013 Summit, and 2 new full time employees to replace 1 (Paulo). While we can try to make more money, one or more of these expenses may have to “give” to prevent overspending in 2012. Summit financing itself is a large topic and needs a separate call/conversation. Jim Manico on Connections Committee: Possible to drop $5200 for podcast to $2400. Also possible to drop marketing budget. Would it be possible to get sponsors for podcast? Jim doesn’t like idea of commercializing podcast itself in anyway with advertising . Maybe we can consider sponsorships on the podcast wiki page (similar to sponsorship models we are using for other projects). Any background on other committee expenses? Tin submitted comments for Chapters Committee via email, expenses for 2012 likely the same as 2011. Can we trim Foundation travel expenses? Right now $40,000 allocated. What numbers do we have to base this on? What did we spend in 2011? Kate will have to look into this and follow up after call. It seems that there is a discrepancy on the current budget regarding projected membership numbers for 2012. The membership income should be at least the same as we received in 2011.
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