OAT-003 Ad Fraud

Ad Fraud is an automated threat. The OWASP Automated Threat Handbook - Web Applications (pdf, print), an output of the OWASP Automated Threats to Web Applications Project, provides a fuller guide to each threat, detection methods and countermeasures. The threat identification chart helps to correctly identify the automated threat.


OWASP Automated Threat (OAT) Identity Number


Threat Event Name

Ad Fraud

Summary Defining Characteristics

False clicks and fraudulent display of web-placed advertisements.

Indicative Diagram

Indicative diagram for OAT-003


Falsification of the number of times an item such as an advert is clicked on, or the number of times an advertisement is displayed. Performed by owners of web sites displaying ads, competitors and vandals.

See OAT-016 Skewing instead for similar activity that does not involve web-placed advertisements.

Other Names and Examples

Advert fraud; Adware traffic; Click bot; Click fraud; Hit fraud; Impression fraud; Pay per click advertising abuse; Phoney ad traffic

See Also


CAPEC Category / Attack Pattern IDs

  • 210 Abuse of Functionality

CWE Base / Class / Variant IDs

  • -

WASC Threat IDs

  • 21 Insufficient Anti-Automation
  • 42 Abuse of Functionality

OWASP Attack Category / Attack IDs

  • Abuse of Functionality

Return to OWASP Automated Threats to Web Applications Project.